Let’s be honest, it’s hard to get people to pay attention to anything for very long. Not only that, but social media innovations like character limits and photo streams have made people more accustomed to fast information consumption. It’s much easier to engage people with a bunch of pictures than with a bunch of words. The problem is, how do you strike the balance between visually interesting and content-rich media that’s also easy to understand?
One of the answers is infographics!
Infographics are visual media that convey facts and concepts via compelling images and minimal word usage. Take a look at some of the examples of infographics on this Hubspot article "6 Creative Ways to Make Content More Visual."
Infographics have been around for centuries, but with the visually oriented trend growing in so many people’s lives, it’s more important now than ever to use them effectively. How do you do that? Well to start, you consult with a graphic artist. Graphic artists are trained on how to catch a viewer’s attention, then guide the viewer through the artwork. With a good artist or group of artists helping to create infographics, you can provide your audience with informative but engaging visual content that will stick with them. The more they remember your infographic, the more likely it is that they will retain the information in it!
For tips on infographics, take a look at this article by Socially Sorted.
What are your thoughts on infographics and visual media? Feel free to comment below. Thanks for reading!
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