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25 August 2009
Minor Web site changes

Made some small changes to our web site. The photo on Contact Us page was taken by San Diego's own, Mark Holmes. Mark can be found at: http://www.markholmesphoto.com.

Posted by Paradigminfoservices at 8:50 PM | Link | 0 comments
Training Videos
Here is a good article on producing training videos; Meeting the challenges of creating a training video.

Paradigm can produce outstanding training and corporate videos all at a price you can afford. Give us a call if you need help with your video production.
Posted by Paradigminfoservices at 8:02 PM | Link | 0 comments
13 August 2009
Changes in the tech pubs field over the last (gulp) 25 years
I'm going to a mini-high school reunion this weekend, so I'll admit to being a little nostalgic about the good ole days. In remembering my salad days, one thought led to another, and I’ve been thinking about all the changes I’ve seen in the technical documentation / editing / technical illustration / training fields over my career.

When I started in the business a million years ago, there were distinct and separate job classifications in our industry: writer, editor, technical typist, technical illustrator, training specialist, trainer.

As a technical editor a million years ago, I edited (red-lined) hardcopy documents and then passed the paper documents along to the technical typists to input my changes. In fact, I didn’t type at all. Very few true desktop publishing programs were available then, and they certainly weren’t mainstream. Now editors input changes online and, to stay in the game, must know several sophisticated DTP programs very well, including ever-changing versions of Word, FrameMaker, and InDesign.

What changes have you seen during your career? I realize I’m (ahem) experienced, but I can’t be the only one? Right?

Posted by Paradigminfoservices at 4:51 PM | Link | 0 comments
06 August 2009
Creating Good Brochures
What is the recipe for a good brochure?
One part presentation, one part display, and one part valuable information. As the first thing your prospects see, your brochure needs to be effective. Here are some tips: How to write a brochure: advice from an advertising copywriter.
Posted by Paradigminfoservices at 2:39 PM | Link | 0 comments
05 August 2009
Web Site Project
Take a look at San Diego Water Conservation Project, a small web site and marketing project we developed for our client, Grass Roots Landscaping.
Posted by Paradigminfoservices at 11:53 AM | Link | 0 comments
04 August 2009
Learnng Products
Learning products are the deliverables used to communicate information about a product or service to your customers, employees, vendors, and prospects. Examples include, user manuals, videos, online training, marketing brochures.
Posted by Paradigminfoservices at 2:37 PM | Link | 0 comments




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