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28 January 2010
So you want to be an independent contractor
Many consultants work as independent contractors. There are pros and cons to using this form in your business. Take a look at this article on working as an independent contractor to learn more about contracting: Independent Contractor.
Posted by Paradigminfoservices at 1:30 PM | Link | 0 comments
29 December 2009
Learning a new language - Internet slang

If you've forayed at all into the world of social networking sites (such as Facebook or Twitter), you have probably encountered some new slang terms, acronyms, and abbreviations. Friends and colleagues have interspersed acronyms like LOL (laughing out loud), OK (only kidding), and IMHO (in my humble opinion) within their email messages to me. My children (both in their 20's) seem to consider these abbreviations part of the private, secret language those of us over 40 would never understand. Ahem.

So that you too can be 'in the know,' here's a short list of many of the most common acronyms, decoded for your edification and enjoyment (in no particular order):

YGTBK: you've got to be kidding

WML: wish me luck

CSL: can't stop laughing

LAK: love and kisses

GL: good luck

AFN: that's all for now

AFC: away from computer

PAW: parents are watching

For more, visit www.internetslang.com.

 

Posted by Paradigminfoservices at 9:05 PM | Link | 0 comments
05 November 2009
Business to Business Marketing
Interesting article on business to business marketing, branding, and social media. It applies to technical writing and learning products too. Take a look: Developing a B2B Content Strategy: Start with Who.
Posted by Paradigminfoservices at 12:24 PM | Link | 0 comments
23 September 2009
15 Tips for Technical Writers

We polled writers and did some research on the internet to find these useful technical writing tips:

 

1.      Establish and maintain good relationships with your subject matter experts… cookies help!

2.      Remember, subject matter experts are busy too. Don’t waste their time and try to keep this in mind when setting up a review cycle.

3.      It is important that you develop excellent interviewing skills.

4.      Make a plan. This will make it easier to incorporate new information into your documents as the project progresses or when the software is revised. Working without a plan creates extra work later on.

5.      Know your subject. There are some things that cannot be faked. If you don’t understand what you're writing it will show because your reader won't understand it either. You cannot explain what you do not know.

6.      Keep it simple.

7.      Create a file-naming convention that makes sense to you and to others.

8.      Learn to love deadlines. While you can tell how long you think it's going to take to write something, what most clients really want to know is, "can you have it done by such-and-such a date?"

9.      Wherever possible, put your subject up front and make it do something. The active voice generally works better than the passive voice because it’s more direct, more concise, and easier to understand.

10.  If you encounter a day when it’s hard to focus, try writing randomly rather than linearly to avoid “writer’s block.” Write small chunks of content that you can fit together later. Don’t get stuck because you don’t know how to fit them together right now.

11.  Let your content sit for a few hours or days, if you can. Come back to it later after you’ve taken a break.

12.  When you review your document, imagine you are reading it for the first time from the user's point of view. Assume the user does not know it already and that you need to explain it. If your document contains any sentences that you don't understand, assume the user won't understand them either and rewrite them.

13.  Read it out loud. If it sounds too complicated, it probably is. Make sure it sounds as natural as technical language can possibly be.

14.  Avoid technical specification if you don't want to be stuck writing the same old thing for the rest of your life. Develop a broad technical range, and keep abreast of current technology. Pick five technical areas and stay on top of them. You'll be happier -- and more consistently in demand -- in the long run.

15.  Always keep your resume up-to-date.

 

Posted by Paradigminfoservices at 10:32 PM | Link | 0 comments
07 September 2009
Happy Labor Day
Do you know its origin?
It's Labor Day today. Do you know why we celebrate?
In the aftermath of the deaths of a number of workers at the hands of the U.S. military and U.S. Marshals during the 1894 Pullman Strike, President Grover Cleveland made reconciliation with Labor a top political priority. Fearing further conflict, legislation making Labor Day a national holiday was rushed through Congress unanimously and signed into law a mere six days after the end of the strike. The first Labor Day in the United States was celebrated on September 5, 1882, in New York City.
Other events linked to Labor Day include the end of summer and the beginning of football season.
Posted by Paradigminfoservices at 12:46 PM | Link | 0 comments
25 August 2009
Minor Web site changes

Made some small changes to our web site. The photo on Contact Us page was taken by San Diego's own, Mark Holmes. Mark can be found at: http://www.markholmesphoto.com.

Posted by Paradigminfoservices at 8:50 PM | Link | 0 comments
Training Videos
Here is a good article on producing training videos; Meeting the challenges of creating a training video.

Paradigm can produce outstanding training and corporate videos all at a price you can afford. Give us a call if you need help with your video production.
Posted by Paradigminfoservices at 8:02 PM | Link | 0 comments
Are you paying too much for outsourced services?

You already know that Paradigm specializes in developing Learning Products – the manuals, marketing collateral, training programs, online help systems, and instructional videos your customers rely on to help them understand and use your product, technology, or service to full advantage.

 

But did you also know that we offer very competitive prices for developing these invaluable materials? Whether it is an hourly rate for a consultant, or a fixed rate for producing the completed project, we have a solution for budget-conscious clients.

 

If you are considering outsourcing any or all of your learning product development work, we would appreciate the opportunity to share with you how we can generate quality deliverables and save you money. In these challenging economic times, we are here to help you improve your bottom line.

 

Call us today to discuss your specific needs!

Posted by Paradigminfoservices at 7:49 PM | Link | 0 comments
13 August 2009
Changes in the tech pubs field over the last (gulp) 25 years
I'm going to a mini-high school reunion this weekend, so I'll admit to being a little nostalgic about the good ole days. In remembering my salad days, one thought led to another, and I’ve been thinking about all the changes I’ve seen in the technical documentation / editing / technical illustration / training fields over my career.

When I started in the business a million years ago, there were distinct and separate job classifications in our industry: writer, editor, technical typist, technical illustrator, training specialist, trainer.

As a technical editor a million years ago, I edited (red-lined) hardcopy documents and then passed the paper documents along to the technical typists to input my changes. In fact, I didn’t type at all. Very few true desktop publishing programs were available then, and they certainly weren’t mainstream. Now editors input changes online and, to stay in the game, must know several sophisticated DTP programs very well, including ever-changing versions of Word, FrameMaker, and InDesign.

What changes have you seen during your career? I realize I’m (ahem) experienced, but I can’t be the only one? Right?

Posted by Paradigminfoservices at 4:51 PM | Link | 0 comments
06 August 2009
Creating Good Brochures
What is the recipe for a good brochure?
One part presentation, one part display, and one part valuable information. As the first thing your prospects see, your brochure needs to be effective. Here are some tips: How to write a brochure: advice from an advertising copywriter.
Posted by Paradigminfoservices at 2:39 PM | Link | 0 comments
05 August 2009
Web Site Project
Take a look at San Diego Water Conservation Project, a small web site and marketing project we developed for our client, Grass Roots Landscaping.
Posted by Paradigminfoservices at 11:53 AM | Link | 0 comments
04 August 2009
Learnng Products
Learning products are the deliverables used to communicate information about a product or service to your customers, employees, vendors, and prospects. Examples include, user manuals, videos, online training, marketing brochures.
Posted by Paradigminfoservices at 2:37 PM | Link | 0 comments
31 July 2009
Marketing Plan
Each business endeavor must begin with a marketing plan. Every decision you make regarding your logo, branding, you web site, must be based on a coherent plan. Here is an article an the elements of a good marketing plan, How to Write a Marketing Plan.
Posted by Paradigminfoservices at 6:08 PM | Link | 0 comments
Technical Writing Hardships
The problem of the missing SME
How do you handle the problem of a Subject Matter Expert who is unavailable? And the deadline for you user manual is looming...
Posted by Paradigminfoservices at 5:41 PM | Link | 0 comments
30 July 2009
Technical Writing Projects
Documentation Planning
How do you handle a technical writing project? What steps do you take to complete the documentation? What do you do if the software isn't ready for primetime?
Posted by Paradigminfoservices at 5:22 PM | Link | 0 comments




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